In today's society, human economic activities are responsible for causing various social and environmental issues. While the SDGs provide a framework for building a more equal and equitable future for all, they should not be viewed as the ultimate goal. In reality, the SDGs are a stepping stone towards creating a sustainable future for future generations.

Operation Green was created by Earth Company as an initial or intermediate step towards achieving a "regenerative society" – a society that minimizes negative environmental and social impact – and a "circular economy" – one in which economic activities improve the well-being of both people and the environment.